We take in content everyday through a mobile device with our thumb placed intently on the side of the screen. When we have lots of time, we might scroll slow. When we have just a few seconds we sometimes scroll fast.
Occasionally, we see something as we are scrolling and WE STOP IN OUR TRACKS… We slowly back our thumb off the screen and start taking in the wonderful goodness before our eyes.
Different messages attract different people, obviously. But are you being careful to know who your target market is? What makes them stop their thumbs?
Before you spend valuable marketing dollars (and more importantly time) on your next marketing message, make sure you are wearing your client goggles…