THE most important thing any business has is it’s client list. It truly is the lifeblood of any business. If you do not have a list that contains anyone who has ‘raised their hand’ and showed interest in your products or services, that needs to be done FIRST!! You need to record all pertinent information you have on all prospects, leads, referrals, and clients. That information would include, at least: Name, Address, Phone Number, Email Address, and previous purchases (if any). There is more information that may be important such as, birthdays, pet names, website url, social media accounts, etc, depending on what your product and service is. Fresh Focus will help you obtain, record, and organize this information in an easy to use format.
If you already have a Lifeblood List, is it segmented? Do you have each person categorized in a way that would allow them to move to the next step in the purchase cycle? Do you have products or services that are a natural progression from previous purchases? Fresh Focus will help you develop segments to your existing list that will help you make more money with people who are already familiar with you, your products, your services. We all know that it is much easier and cheaper to sell to former clients than it is to obtain, educate, and sell to someone who has never heard of you.
Fresh Focus also has the capability of providing you with a CRM. This Client Relationship Management system is a web based program that will give you access to your client list, allow you to create automated email campaigns, website sign up forms, etc. Or if you prefer, we are able to preform those services for you as well for an additional charge.