My definition of Copywriting is any written word where the goal is for the reader to take some kind of action.
Every company uses copywriting. The text you see in brochures, websites, emails, catalogs, billboards, etc are all considered ‘copy’. Copy is EVERYWHERE! It is part of a $2.3 TRILLION industry worldwide.
The trouble comes when companies do not use their copywriting intentionally. Would you send a person out to represent you or your business without any training? No, you wouldn’t. Well, copywriting is often called ‘a salesperson in print’. So why would you leave your copywriting to someone who has never done it and has not been trained?
There are many principles that should be in your copy to make sure you have the best chance to achieve your goal. Whether that goal is to sell a product, sell a service, have a client opt-in to a funnel, compel a prospect to download a resource, or have someone engage with your company on social media platforms, a professional copywriter is essential to obtaining your goal.